Saturday, May 17, 2008

Reliance STD Bonanza

Reliance has offered a great bonanza to people for saving huge money on STD bills. Now, people can easily enjoy unlimited STD calls to any Reliance mobile through their own Reliance mobile phone. This scheme is available for both post-paid and prepaid customers. Post paid customers can enjoy this scheme by paying monthly rental of Rs 440, while prepaid customers are required to recharge their number with amount of Rs 496.

The good news of this scheme is that people can make unlimited STD calls to any Reliance mobile number within India, while scheme does not cover Reliance base phone numbers. Mobile number will be charged Rs 1.49/minute for charging any Reliance base phone and same rate is also applicable to other GSM and landline numbers across India. Under this scheme local SMS will cost Rs 1 and STD SMS RS 2. While under roaming incoming will be charged Rs 1.75/minute. Overall, this scheme can be great opportunity for people, who spend large amount on STD bills.

Reliance to Offer GSM based Mobile Service

Reliance has already made a good presence in India through its CDMA based service. Today, Reliacne’s CDMA based mobile service is available in 15000 towns and 4 lakh villages across India and 40 million people are using their service. However, Reliance chief Anil Ambani is not satisfied with this growth and therefore, now he also wants to enter GSM based mobile phone market in India.

The major reason behind this shift of Reliance is to reduce their dependency on the CDMA based technology and also getting advantage of fast growing GSM technology. Worldwide GSM based mobile market is growing at faster speed as compared to CDMA based technology. Therefore, Reliance also wants to catch with the global trend. Second reason behind this shift is license fee associated with use of CDMA based technology because reliance is required to pay some revenue to the CDMA based technology innovator company every year.

By going for GSM technology, Reliance will have more options available in front of it. Already, Reliance has put orders worth 1 billion for acquiring appliances and machinery for setting up GSM based network. Therefore, soon we can hope for more stiff competition in the GSM based mobile telephony and this move can further heat up the already heated up mobile telephony market in India.

Already, people in India are enjoying number of good deals and schemes on their mobile phones which people have not even thought of few years back. Overall, this is good news for the mobile users in India that they can now enjoy more options. Reliance is expected to launch their GSM based mobile telephony by the end of this year in limited areas.

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